How to brand a business?

Branding is one of the most important aspects of your business, large or small, retail or B2B. When you define your brand and your mission you are also defining the types of people you wish to attract to it, so take your time. Along with your mission statement, you need a great logo, a tone of voice for your business and a tagline that will appeal to your target audience. Once you have made your brand decisions, be consistent!