A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. These are the essentials: your story, company facts, large high-resolution images of your logo and branding, pictures of people in your team and samples of previously published article/press. List your awards and achievements as well as any non-profit and volunteer involvement. The bottom line is you need to make it as easy as possible for a reporter to write a story about your business. Consider an exclusive email address for the press to use to get in touch with you.