Your video doesn’t have to be long or fancy to impress your customer. Like a marketing message, a sales pitch on video should highlight your customers’ problems, share how you can solve them and demonstrate why you are their best option. Finish with a strong call to action that inspires your viewer to take the next step. You can film you sales pitch with a smartphone, but here’s a hint: don’t take on video if you don’t feel comfortable in front of the camera. Additionally, make sure your footage is clear, well lit and easy to understand. Finally, keep it short and keep it simple!