One of the biggest mistakes businesses make is trying to appeal to everyone. So how do you define your target audience? Start off by pinpointing the demographics of your target audience by age, sex, marital status. Next, you need to work out where your target audience “hangs out”. This is one of the most important questions to ask when working on the social media aspect of your content marketing strategy. Figure out their day to day concerns and how your product or service can help. Online consumers have questions that need answers and problems that need solving so think of the problems that your audience faces.