Change is important in business as it enables a company to meet the dynamic needs of its customers. First things first: make a case for change. Change is not possible if people are content with the way things are. Next, you need to articulate a clear vision. We’ve all worked for a company that’s at one time or another that has been in a state of flux and seen how frustrating it can be when employees don’t understand the company direction. For true culture change, you must have a logical, step-by-step plan for bringing the change to life.