It’s inevitable that the line between your business and personal brand will at times be blurry. The first step in distinguishing the two is knowing how you want to be perceived. Next up, you need to know which social platform to use when posting content. LinkedIn is easy: keep the content and updates professional, however, the other social networks are a little bit trickier. It all comes down to how you have built your followers and friends. I can’t stress how important it is that you carefully decided on who you should allow to be your friends on each social network.