First up, start by defining a keyword list and think about how people would search for your products and services. Always remember that writing compelling, high-quality content that attracts interest and compels visitors to share it. If you have ten pages saying the same thing, then consider merging them. Why, you ask? Google finds it difficult determining which pages are relevant so they’ll bury your website as a result. Try to repeat keywords in your article/ page titles and headings and make sure you write compelling meta descriptions.