Looking good on camera takes a little practice! First, you have to be energetic and confident. Memorise bullet points instead of a script so that you can speak in a more natural way. Look directly into the lens and pretend you are speaking to one specific person rather than a large audience. Wear plain colours while avoiding stripes or patterns that can be distracting. Keep jewellery to a minimum and keep some powder makeup to hand in case you start to shine for the wrong reasons.