Sales operatives who use deceit to draw in customers don’t last long! People may buy once but if they are duped, not only will they not come back, they will tell their friends to avoid you at all costs. The good news is that you can make sales honestly. Draw on case-studies where you share examples of how you have made customers happy in the past and share client testimonials. If you can’t promise something to a customer, don’t! However, be prepared to offer an alternative.
Your business may be more expensive than others but if that is the case be ready to explain why. Keep yourself honest by having a fair refund and return policy that your customers will appreciate.