Online courses are a great way to improve customer engagement and encourage repeat business. So how do you get people to attend? Some tactics you can try include targeted social media marketing and sending out invitations to your mailing list via emails. You can also consider cross promoting on your partner business’s blogs, posting on group forums such as LinkedIn and even putting flyers up on your local community notice board. A rock-star of a landing page with striking copy will also help you to drive more attendees.