First up, you need to complete your LinkedIn profile with a description of what you can offer your customers as well as a great looking photo of your lovely face. Next, you need to connect with as many people as possible. You need to make sure your content is compelling. Add an interesting story in your summary or have a video recommendation pop up. Recommending others without them asking you to is a great way to help increase the social proof on their profile. LinkedIn groups is another aspect you need to focus on, especially if you are a B2B business. Posting helpful blogs on the Pulse platform is a content marketing strategy that can get you noticed.