I might be stating the obvious here but make sure your product packaging has a killer design. Next, product packaging needs to be able to travel from A to B with little damage. You also need to take the time to get a feel for the different materials available to you. Think about ergonomics, which is essentially how people open and interact with your product. Perhaps one of the most important things to remember when choosing the right product packaging is to understand your target audience. Also, think about sustainability and whether or not your packaging can be recycled so it doesn’t end up in a landfill.