Start off by choosing a network that supports your brand image. Next, you need to provide valuable and shareable content. You’ll create a much stronger brand reputation if you focus on creating useful content that viewers will want to share. You also need to get comfortable leveraging industry influencers because if you have a relatively unknown brand, your voice is likely to be lost in the crowd. Last but not least, put some budget aside for paid social campaigns to promote content because organic reach on these platforms is diminishing…and fast.