When rebranding, always start by doing research into what will resonate with your customers and don’t jump into anything too hastily. Make sure you communicate effectively with stakeholders so that they support the new look and feel. You need to make sure that you have documentation on everything you do during the rebrand process. Next it’s time to promote your rebrand. There’s no point in going through the effort of a rebrand if you aren’t going to tell people about it. Consider internal PR campaigns, external PR campaigns and a launch party.