A sales funnel starts by attracting customers to you and then gradually convinces them to purchase a product or service.
A simple formula for a sales funnel can be to offer something for free once you have your audience’s attention. This could be a report, a sample or an ebook. From there you may continue to engage them with a low-cost offering. Once you have gained their trust and established your reputation with the customer, you can work towards a bigger spend or an ongoing commitment.