Many sellers think that the best way to bag a prospect or sales lead is to start a sales pitch. WRONG. Rather than pitching, your goal should be to start a conversation. How? The conversation starter simply states in brief how you help your customers. A conversation starter is more likely to get a response because it places almost no burden. Example of a sales pitch: I’m John calling from Company123, a leading provider of software that increase productivity. Example of a conversation starter: This is John from Company123. Is this a good time to chat?