Online vs print! The battle continues! So what side should your business be on? Well, that depends on your business and who you are targeting. An older audience may be more likely to sit down with a newspaper or magazine, while mums on the go might be more inclined to look at their smartphone to stay up to date with news, shopping, and information.
Before you decide what to invest in, do some research into where your main audience ‘hangs out’. This will help you direct your message to the people who want to see it the most.